/ Is your India Subsidiary fastest growing amongst your Global Subsidiary?

We, at Maier Vidorno Altios help companies reveal their true International Potential through one of our key service – Growth Strategy Consulting

If your India business resonates with any of these three scenarios, we would like to suggest exploring the benefits of our Growth Strategy solutions

India is very complex, yet fastest growing market in the world. Is your Indian subsidiary currently the fastest-growing among your global subsidiaries? If not, would you be open to consider a deeper look at it for enhanced performance and possibilities of growth?

How can Maier Vidorno Altios help you unlock more opportunities in India and make right growth decisions?

Key Provisions of the Rules

Research and Analytics

Research and Analytics is a systematic process of gathering, analyzing, and interpreting data and information to generate insights and facilitate informed decision-making. It delivers a comprehensive understanding of the Indian market, identifies emerging trends, and uncovers opportunities while ensuring compliance with trade incentives. In the Indian market, where rapid changes and complexities exist, it is crucial because it provides a comprehensive understanding of the dynamic market landscape, helping you navigate regulatory complexities, leverage incentives, stay updated on trends, and tailor your approach to achieve sustainable success in India.

Market Research

Assess the current state of the industry in India, encompassing its market size, present and projected growth rates, and key industry players.
Compare the industry landscape in India with global trends to identify differentiators and opportunities.
Investigate unmet customer needs and pain points prevalent in the market.
Analyze the demand for specific product or service offerings in India and gauge the market’s perception of your offerings.
Identify the target customer segments within the Indian market, including their demographics, preferences, purchase behavior, and decision-making factors.
Profile and evaluate the primary competitors in the Indian market for your industry, assessing their strengths, weaknesses, positioning, and product offerings.

Examine the regulatory requirements and compliance standards applicable to your industry in India, including licenses and permits essential for operations.
Identify labor laws and employment regulations to consider when establishing a presence in India.
Identify recent and anticipated regulatory changes that may impact the business environment.
Identify available government incentives or subsidies tailored to foreign companies entering the Indian market.
Explore opportunities within special economic zones or industrial clusters that offer strategic advantages for your industry.

Trend Analysis and Insights

Assess Indian economic performance, including GDP growth, inflation, and ease of doing business rankings.
Identify regional economic variations within India.
Analyze historical trends in India’s global trade, covering export and import flows by value and volume.
Examine the evolution of Foreign Direct Investment (FDI) in India, key sectors attracting investment, and future trade and FDI trends.
Evaluate India’s manufacturing landscape in relation to your business, exploring sourcing, manufacturing, and collaboration opportunities.
Explore current market trends in India for your industry and product, including shifts in demand and distribution channels.

Benchmark industry best practices and track the competitive landscape’s evolution in India.
Assess the level of technological innovation and adoption in India, focusing on emerging technologies and business adoption.
Identify high-growth sectors in India and the driving forces behind their growth.
Investigate regulatory incentives and government support for investments in these sectors.
Identify emerging markets or regions in India with expansion potential, considering infrastructure development, accessibility, and associated risks and rewards.

Market Entry Strategy

Under Market Entry Strategy, we help you develop a comprehensive plan outlining strategies to successfully enter the Indian market. It will give you a clear roadmap to help you reveal your business’s true potential in India market and lay out a plan for your market entry in India. In India’s complex and diverse business landscape, having a well-crafted Market Entry Strategy is crucial for foreign companies to navigate challenges, identify the true potential of the business, and establish a strong presence.

Market Potential Assessment

Determine the near and long-term addressable market potential for your products and services.
Assess the alignment of your products/services with market needs and requirements.
Examine the market share held by competitors in the same segment.
Evaluate the distribution of market potential across various geographies, customer segments, and channels.
Study the current and projected market growth rates.

Competition Benchmarking

Identification and classification of competition.
Mapping your competitive and comparative advantages against the competition.
Identify the industry’s best practices in different business activities such as production, sales, delivery, human capital management, and after-sales services, and compare your global practices with them.
SWOT analysis of the likely competition.

Customer Analysis

Define your target customers in the new market.
Explore the needs and preferences of your target customers.
Assess the potential demand for your offerings in the new market.
Analyze the pricing sensitivity and affordability of your target customers.
Identify potential barriers to the acceptance of your offerings.
Evaluate key market trends and emerging customer behaviors.

Entry Mode Advisory

Clarify your business objectives and priorities for entering the new market.
Determine the optimal entry mode considering your investment capacity.
Identify potential local collaborators or partners.
Assess the varying market risks associated with different entry modes.
Evaluate opportunities for synergies or strategic alliances with local businesses.
Ensure alignment between the chosen entry mode and your overall corporate strategy.

Go To Market Strategy

Assess your tailored value proposition for the new market.
Determine optimal pricing strategies for your products/services in the new market.
Identify efficient distribution channels to reach your target customers.
Define marketing and promotional strategies that resonate with the local audience.
Establish unique differentiators from competitors in the new market.
Explore potential partnerships or alliances to enhance your Go to Market (GTM) strategy.

Growth Strategy

In Growth Strategy, we provide a tailored plan for foreign companies to succeed in India. It will give you a clear roadmap of your business’s profitable growth and risk management In India’s diverse and competitive market, a well-crafted Growth Strategy is essential for achieving and maintaining success, leveraging local insights for profitable expansion.

Opportunity Analysis

Spot current market trends and emerging industry opportunities.
Discover untapped market segments or unmet customer needs.
Explore adjacent markets or industries aligning with your expertise.
Identify growth-driving partnerships, collaborations, or alliances.
Innovate new product or service offerings for the market.
Comparative analysis of the identified opportunities.
Assess potential risks and challenges for each opportunity.

Industry Environment Scanning

Identify industry opportunities and challenges.
Identify key players and competitors.
Understand prevailing trends to anticipate shifts and opportunities.
Understand regulatory and legal factors affecting industry.
Analyze industry’s growth potential.
Assess industry’s stability for growth attractiveness.

Value Proposition Analysis

Identify your unique selling points and competitive advantages.
Monitor emerging trends impacting your value proposition.
Analyze your value proposition’s appeal to different target audiences.
Evaluate product quality, features and performance that needs improvement to enhance value proposition.
Evaluate alignment with customer needs.
Assess customer perception of price-to-value of your products/services.
Scrutinize value proposition limitations or weaknesses.

Market Penetration

Identify your current market share to provide as a growth baseline.
Uncover untapped market segments or regions.
Analyze pricing strategies for customer attraction.
Evaluate and emphasize competitive strengths to attract new customers.
Assess industry-specific success factors for strategy.
Develop strategies to expand within the existing customer base.

Market Development

Identify new regions for India expansion.
Define target customer segments, their preferences, and needs.
Find potential distributors or partners in the new market.
Analyze cultural nuances and demographics for tailoring products and marketing strategies.
Evaluate competitive landscape in the new market.
Assess market-specific regulations and legal considerations.
Tailor your product/service according to new market needs

Product Development

Identify customer needs or pain points your new product variation can address.
Identify strategic partnerships or collaborations for product development.
Analyze market trends, consumer demands, and the competitive landscape in terms of product offerings and innovations.
Assess target pricing strategies for new or improved products.

Product Diversification

Identify potential new markets or product categories for expansion.
Evaluate the feasibility of leveraging existing resources and capabilities.
Evaluate demand of new product in target markets.
Evaluate long-term growth potential for diversified products.
Assess risks and mitigation strategies for product diversification.
Review alignment with regulatory and quality standards in new markets.

New Business Development Strategy

New Business Development Strategy is a structured approach encompassing five key steps: identifying the need for your niche product in the Indian market, assessing its utility for Indian customers, devising a comprehensive business plan for market entry, executing a pilot and testing phase, and formulating an extensive scale-up plan. The value it provides is a detailed roadmap from identifying market needs to launching and scaling in the complex Indian landscape. In the Indian context, it’s essential for clients as it enables them to navigate market complexities, seize first-mover advantages, and establish a solid presence, ensuring sustainable growth in a diverse business environment.

Market Identification

Analyze if there is a use case for such a niche product in India.
Examine existing alternatives or substitutes for the niche product.
Analyze how the existing alternatives answer the needs of the customer and what differentiation does this niche product brings.
Explore specific regions or cities in India where the need for niche product is more acute.
Examine the market willingness to adopt this innovative niche product.
Detect any cultural or lifestyle factors that may influence the acceptance of such a product in India.
Identify potential partners or distributors in India who can help introduce and market the product.
Evaluate the long-term growth potential for niche product within India’s consumer market.

Checking Product Readiness

Analyze if the product price point is competitive and affordable for the target Indian consumers.
Evaluate if the product’s features and functionalities have been tailored to match the specific needs and preferences of the Indian market.
Assess the product’s expected lifespan and durability, and if it meets the market’s expectations.
Examine if the product has been adapted to suit different regions or cities in India, considering variations in climate and environmental conditions.
Identify if there are any necessary modifications to comply with local regulations and quality standards in India.

Business Planning

Analyze how the product solves customer’s pain points or fulfill their needs.
Analyze how the product will be promoted and sold in the Indian market.
Examine how the business will build and maintain relationships with Indian customers.
Develop strategies that can be employed for customer retention and support.
Identify strategic alliances or collaborations that can enhance the product’s success in India.
Evaluate the expected costs associated with launching and running the business in India and how can cost-efficiency be achieved without compromising quality.
Identify potential risks and challenges specific to entering the Indian market and how can these risks be mitigated or managed.

Pilot and Testing

Define the specific goal or objective of the pilot program.
Outline key metrics and success criteria for the pilot.
Identify the target customers for the pilot program.
Structure and execute the pilot program.
Determine the geographic areas or markets involved in the pilot.
Specify the size and scale of the pilot program.
Establish a feedback and data collection process during the pilot.
Analyze the impact of the pilot on the overall launch and roll out strategy.

Scale-up Plan

Identify distribution channels that will be utilized to reach Indian customers effectively.
Evaluate how the product will be promoted and sold in the Indian market.
Evaluate how the business will adapt its offerings for a larger audience.
Develop plans to scale up the business and accommodate increased demand or expansion in India.
Assess how the business can adapt to changing market conditions.

Strategic Partnerships

Strategic partnerships involves forming and optimizing existing relationships within the Indian market. It provides access to local expertise, enhances distribution networks, improves supply chain efficiency, and boosts sales performance. In India’s complex business environment, strategic partnerships are vital for finding suitable distributors, suppliers and channel partners which align according to your vision leading to sustaining long-term growth.

Distributor Search

Examine the financial stability and reputation of potential distributors.
Evaluate if there is a potential for exclusivity or non-compete arrangements with distributors.
Establish a timeline for the distributor search and partnership establishment.
Become a selling agent for you in India and prospect orders.

Supplier Search

Evaluate the financial stability and reputation of potential suppliers.
Assess the potential for long-term collaboration and partnership with suppliers.
Analyze the lead times and delivery capabilities of potential suppliers.
Establish a process for evaluating and onboarding new suppliers.
Become a buying agent (sourcing agent) for you in India.

Finding Joint Venture and Merger and Acquisition Targets

Support in both buy-side and sell-side search assignments.
Prepare a blind profile or anonymized profile for the businesses.
Compile a long list of potential JV and M&A targets for the client.
Narrow down the list to a short list of targets after assessing their willingness.
Conduct due diligence and arrange meetings with the selected targets after the client identifies potential options from the shortlist.
Assist in negotiation, documentation, and contracting.

Channel Partner Managements

Develop training and support guidelines for channel partners to represent your products/services effectively.
We assist in managing your relationship with channel partners to align with your product/service vision.

Sales Monitoring and Performance Analysis

Establish specific key performance indicators (KPIs) to track sales performance.
Compare your sales results to the goals.
Analyze the channels or strategies that have been most effective in driving sales through partnerships.
Analyze how your strategic partners are performing in terms of sales targets and goals.
Assess how your sales results vary across different geographic regions or partner segments.

Manufacturing Setup

Under Manufacturing setup, we assist in establishing manufacturing operations in India, including location analysis and site search. It offers an optimized site selection process for showroom, warehouse, office and training facilities in India. In India’s diverse market, this service is vital for efficient manufacturing, cost-effectiveness, and adherence to regulatory norms, ensuring successful market entry and growth.

Location Analysis and Search

Assess the location’s influence on access to target customers for your products.
Determine logistical and transportation requirements for the manufacturing facility.
Evaluate labor availability, skills, and costs in potential locations.
Analyze regulatory and compliance considerations, including environmental, zoning, and labor laws.
Consider land or real estate costs within your budget in the selected locations.
Examine the impact of the chosen location on your supply chain, including raw material sourcing and distribution channels.

Brown-field and green-field site search

Assess where the brownfield site be located in India to optimize accessibility, logistics, and cost-effectiveness.
Evaluate the regulatory and legal requirements for setting up a brown field manufacturing site in India, and how compliance can be ensured.
Evaluate the infrastructure, technology, and equipment that are needed for each facility to meet operational needs.
Evaluate where the facility should be set up to optimize the cost of import, production, assembly, domestic supply, and/or export, and maximize customs duty savings, export incentives and benefits, etc.
Conduct a comparative analysis of different types of legal presence necessary to open a production site, showroom, warehouse, offices, and training facilities.

Showroom, Warehouse, Office and Training Facility Setup

Assess where the showroom, warehouse, office, and training facility be located in India to optimize accessibility, logistics, and cost-effectiveness.
Evaluate the regulatory and legal requirements for setting up these facilities in India, and how compliance can be ensured.
Evaluate the infrastructure, technology, and equipment that are needed for each facility to meet operational needs.
Evaluate where the showroom should be setup to provide an engaging and informative experience for customers.
Evaluate how the training facility be designed and equipped to facilitate employee and partner training programs.
Conduct a comparative analysis of different types of legal presence necessary to open a production site, showroom, warehouse, offices, and training facilities.

Marketing and Sales Strategy

Marketing and Sales, involves developing tailored strategies to effectively position your products/services in the Indian market. It delivers a compelling market presence, optimized sales planning, and strategies aligned with India’s unique market dynamics. In India’s diverse and competitive market, this service is essential for connecting with target audiences, driving sales, and achieving sustainable growth.

Marketing Strategy

Determine how to effectively use social media to highlight your product’s benefits and features.
Assess the best approach to offer online discounts and promotions to boost digital sales. Utilize social media for communicating pricing information and deals.
Analyze where and how you should sell your product or service, whether it’s online, in physical stores, or through distribution partners.
Evaluate the regions you should target and how to allocate resources among them for optimal market penetration.
Explore how to extend your reach by leveraging below-the-line (BTL) tactics such as online partnerships and affiliate marketing.
Identify your target audience and the digital marketing channels that resonate with them.
Define the promotional tactics to be employed at each stage of the customer journey, from building awareness to fostering retention.
Identify digital tools and software that can enhance internal processes and streamline marketing automation.
Determine the tangible materials, such as brochures and packaging, as well as above-the-line (ATL) advertising methods, that can reinforce your brand message.

Sales Strategy

Assess and structure the sales process, from lead generation to post-sale support, along with the necessary tools and technology support.
Examine lead generation and customer identification strategies in India and align them with marketing efforts.
Analyze customer relationship management throughout the sales cycle, including plans for ongoing engagement and retention.
Evaluate the training and resources to equip the sales team with product knowledge and effective selling techniques.
Set clear sales targets and revenue goals specific to the Indian market.
Review the development of sales collateral and materials, ensuring localization for the Indian audience.
Examine the process of collecting and utilizing customer feedback to enhance the sales process and product offerings.
Identify sales territories within India and plan their coverage by the sales team.

Business Delegations to India

Business Delegations to India is a tailored service designed for Foreign Trade bodies and Industry associations. It assists in connecting their members with key players in the Indian market. This service adds significant value by facilitating essential introductions, fostering business relationships, and unlocking opportunities in the complex Indian market.

Delegation Planning and Support

Identify prospective companies for the delegation through research.
Reach out to these companies to gauge their interest in attending the seminar.
Strategize and coordinate the entire delegation process.
Manage the delegation’s schedule and handle logistics.
Organize high level meetings, conferences, and seminars across major cities for the delegation.

B2B Meetings

Arrange pre-delegation and in-delegation meetings with potential clients.
Coordinate follow-up sessions and outline future steps for each delegate individually.

What makes Maier Vidorno Altios’s Growth Strategy Consulting Services so special?

We, at Maier Vidorno Altios help companies reveal their true International Potential through one of our key services –Growth Strategy Consulting. Maier Vidorno Altios is your one-stop partner for seamless international expansion. We provide comprehensive end-to-end services to businesses seeking to establish or grow their presence in new markets. Firstly, our wide range of offerings addresses every aspect of cross-border operations, from market entry strategies to on-ground execution. Secondly, we blend deep industry expertise with localized knowledge, ensuring your initiatives are tailored to specific regional nuances. Thirdly, our modular approach allows you to leverage individual services or opt for an integrated solution, based on your unique requirements. Partner with Maier Vidorno Altios and unlock the full potential of your global ambitions. Read some successful case studies in India

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Is your Indian subsidiary fastest-growing amongst global subsidiaries? - Maier Vidorno Altios

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