/ Market Research Activity for High Performing Lubricants
Oil Refining
Case Summary: Motul SA
Challenge
- Strong hold of competitors in the Indian market for industrial sector appliances business
- Customization in the industrial lubricant as per the needs of their local clients
- Establish relations with big OEMs in the relative business segment
- Establishing contacts with good distributors in order establish their footprint in the market
Services Provided
- Conducted primary research to gather information from competitors, industry experts and distributors via face to face meetings, telephonic and virtual.
- Conducted secondary research to understand more about the market trends, drivers and size through research of media, govt. policies, market reports, benchmarking studies provided by clients, etc.
Delivered Value
- Maier Vidorno Altios successfully delivered a report containing detailed market research with a profiling of competitors for Motul.
- We successfully recommended multiple ways like product and industry focus, distributor connections, OEM approvals, etc to make its carve out from the JV successful.
About the Client
Motul is specialized in manufacturing high-performing lubricants since 1853. The company’s products have a variety of application sectors, such as automotive, power, heavy-duty engines and machines, metalworking, food-grade machines and many more.
Project Details
Motul wanted to carve out its Industrial sector appliances business from their JV partner in Mumbai named Atlantic Lubricants & Specialities Pvt. Ltd.
Motul sought Maier Vidorno Altios service to conduct the market assessment including competitor and customer analysis to ensure the best and most suitable business model for the Indian market before Motul takes the final decision of carving out the process from the JV.
Delivered Value
Maier Vidorno Altios successfully delivered a report containing detailed market research with a profiling of competitors for Motul.
Maier Vidorno Altios was successful in recommending multiple ways like product and industry focus, distributor connections, OEM approvals, etc to make its carve out from the JV successful.