Understanding Indian Markets

//Understanding Indian Markets


India’s GDP growth rate has been among the fastest in the world in the last few years, but there are great differences in growth between industries and states.  Also some parts of India’s markets are hungry for imported products and in others there is either not enough business or the price outweighs the costs for international businesses.

Understanding where your market is and how best to service it is critical to the success of any foreign company. But doing your market potential analysis can be hard as much of the data is not available online because the government statistics are incomplete, information has not been uploaded and also because many players in the market are unwilling to share their intelligence for fear of the competition.  This can make understanding India’s markets difficult – but it is still critical to do the industry analysis.

M+V’s Market Entry & Expansion experts support clients to enter and expand in India.  As part of this we speak at business events on India throughout the year and all over the world. We have collected together some of the most commonly asked questions about India’s markets and how to succeed in them.  If you don’t see your question answered, please write to us and we will try to answer it for you!

How do I find out the size of my potential Indian market?

How to determine my potential Indian market size? India’s market with a population of over 1.3 billion is vast and difficult to get reliable information on the potential [...]

Are current reforms making it easier to do business in India?

Are current reforms easing doing business in India? Current reforms are easing doing business in India. Not just the reforms in the business sectors, but the improvements to [...]

How does corruption impact foreign companies business in India?

How does corruption impact on foreign companies doing business in India? Corruption is a difficult topic in any country – no less India. We surveyed foreign companies across the [...]

Is there any reliable secondary market data available in India and where to get it?

Is there any reliable secondary market data available in India and where to get it? Information is becoming more readily available as more processes move online and more [...]

What are the most important factors influencing buying in India?

What are the most important factors influencing buying in India? - Price, Quality, Delivery, After Sale Service It’s easy to generalise here and say the three most important factors [...]

What percentage of India’s population have the buying power for b2c products/services?

What percentage of population have the buying power in India (income consumption capacity) to realistically be considered serious prospects for b2c products/services? Buying power in India really depends [...]

What factors affect the decision of own set-up v/s working with an agent?

How to make the decision between a subsidiary or agent in India? Is having my own set-up ideal when it comes to the Indian market compared to working with [...]