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/ What factors affect the decision of own set-up v/s working with an agent?

What factors affect the decision of own set-up vs working with an agent

There are pros and cons to both approaches – own set-up and agent – and most of them are to do with transparency and level of investment. 

 

Own-set up 

Agent 

Pros 

You stay in control of all aspects  

You internalise everything you learn about the Indian market  

Setting up your own subsidiary in India is getting easier and easier 

You don’t need to become an expert on every aspect of doing business in India  

A good way to get your first taste of India’s market potential without major investment 

Cons 

There’s a lot to focus on and you really need to hire the right Indian team to ensure you know what is going on 

It is not the cheapest option. 

You don’t know that your agent is working 100% for you  

You don’t really learn what is working and not working for you 

 

If you are still not sure about the market, collaborating with a Business Incubation partner might be the right strategy for you in the short term – incubating your business under an Indian partner allows you to hire and control your own sales team on a support platform. This helps you develop the market while not having to worry about handling bureaucracy.  

Another way is to test your market potential with an agent/distribution partner. However, identifying the right partner who has experience in your industry and a distribution network in your potential market locations is critical.

BLOGS ON INDIAN MARKET INSIGHT, TRENDS, DEMOGRAPHICS, POTENTIAL SECTORS & POLICIES

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