/ Profine GmbH’s India Market Entry Success
Building Materials
Case Summary: Profine
Challenge
- They wanted to enter the Indian market to sell their UPVC window and door profiles. However, UPVC products were not commonly used in India at the time, so it was uncertain if the products would sell.
- The company needed a cost-effective way to test the India market entry before significantly investing.
Services Provided
- End-to-End Services
- Infrastructure Support
- Outsourcing Back Office Functions
- Staged Business Development
Delivered Value
- Using the incubation program helped successfully gauge market demand over several years.
- As UPVC products became more popular in India, the business grew substantially.
- Proved a low-cost way to enter India and ultimately validate the market opportunity.
About the Client
Profine GmbH is an international manufacturer of PVC profiles for windows, doors and facades. Incorporated in 2003, the company operates under the brands KBE, KÖMMERLING and TROCAL. Profine India is a 100% owned subsidiary of Profine GmbH, Germany. The company was incorporated in 2010. Currently, Profine India has more than 100 employees and an approximate turnover of INR 150 crores.
Project Details
In 2007, Profine engaged Maier Vidorno Altios for the India market entry as establishing operations involved significant risks and costs for an unknown product category.
Solutions Offered
- End-to-End Services
Maier Vidorno Altios provided a full suite of services from initial business registration to staff recruitment, infrastructure set-up, and accounting functions. This allowed Profine to focus solely on sales and marketing in the early stages. - Infrastructure Support
As the business grew, Maier Vidorno Altios helped establish an extrusion facility to handle manufacturing operations. - Outsourcing Non-Core Functions
Non-essential functions were outsourced to external partners, reducing resource commitment for Profine and allowing flexibility to scale up or down operations. - Staged Business Development
The collaboration employed an incubation model, gradually establishing broader operations over time. This helped manage risks upfront and validate market potential.
Delivered Value
- By leveraging Maier Vidorno Altios’ business incubation services, Profine GmbH was able to carefully test the market potential for their UPVC window and door profiles in India at a relatively low initial cost and risk.
- Starting with just one resource in 2007 allowed Profine to gauge customer response and demand for their products without major commitments. Today it has a workforce of over 100 employees.
- Profine India’s revenue grew from 25 crore in 2012 to 140 crore in 2023 which is a whopping 560% growth in 11 years.
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