/ Market Research to enter the Indian Market
Leading manufacturer of Pumps and Pumping System
Case Summary: Wilo SE
Challenge
- Company wanted to enter the water filter market for domestic / residential buildings and commercial buildings
Services Provided
- Mapped their existing products, study and understand few consumer segments, gain insights into product usage and latent needs, define product features.
- Benchmarking and trends in water filter segments
Delivered Value
- Competitor analysis enabled better product positioning
About the Client
WILO is a leading manufacturer of pumps and pump systems for heating, ventilation and air conditioning as well as water supply, sewage disposal and wastewater treatment.
Project Details
WILO plans to enter the water filter market in order to be able to develop water purification product suitable for the India Market for domestic / residential buildings and commercial buildings.
Maier Vidorno Altios carried market research for the company. By mapping their existing products, study and understanding few consumer segments, the company gained insights into product usage and latent needs, define product features.
We also assisted the company in benchmarking trends in water filter segments and also understanding latent needs of users.
Delivered Value
- The competitors analysis helped them to position their product better in India.
- The company gained insights into usability of products by understanding needs, aspirations, pain points from functional as well as aesthetic points of view of users.