The E-commerce Industry in India has recently seen huge growth. This is major because of the increasing penetration of the internet and smartphones across the country. Other factors are rise in the number of urban households combined with the convenience of purchasing online. In fact, it is estimated that 330 billion people will buy goods and services online in India in 2020. India emerges as a preferred online retail destination. Because many domestic companies and major global players have established businesses in India. Besides, the Government’s initiatives are also contributing to the growth of the e-commerce industry. These include Digital India, Skill India, Start-up India and Make in India.
Moreover, companies in E-commerce retail are continuously working to introduce innovative business models and technology-driven approaches. Convenient payment options, customer-friendly policies, quick deliveries and easy returns drive customers to online channels.