Maier Vidorno Altios

Heraeus Medical -Maier Vidorno Altios India

/ Solution for successful India market entry- Supply Chain Management (Operations)

Elevating Success through Strategic Supply Chain Management

Case Summary: Anonymous

Challenge

The company was looking to expand its operations in India through strategic supply chain management and for that, they were seeking a dependable and experienced partner to oversee their operations in the country. They were looking for someone who could run the operations seamlessly, ensure prompt customer service, possess knowledge of medical business, and effectively address challenges related to storage and material movement. Complicating matters was a troublesome distributor who was impeding the company’s growth in the Indian market.

Services Provided
  • Strategic Supply Chain Management
  • Optimized Warehousing and Regulatory Compliance
  • Tailored Expertise for Operational Excellence.
  • End-to-End Solutions for Market Entry Challenges
  • Conflict Resolution with the Distributor
Delivered Value
  • Streamlined supply chain operations by centralizing the warehouse location
  • Assisted with obtaining relevant drug import licenses to ensure ease of doing business and securing their India operations

About the Client

Anonymous Case Study - Supply chain management

The client is a renowned German company operating in the medical technology and healthcare industry, boasting a workforce of over 16,000 employees spread across 40 countries.

Project Details

The company was looking for a dependable partner who can run the operations seamlessly, ensure timely customer service, has knowledge of medical business, including storage and material movement challenges. Moreover, all that with a challenge of a ‘disturbed’ distributor who never wanted the business to thrive, without his intervention.

To address these challenges, our services encompassed the following:

  • Strategic Supply Chain Management

We devised and executed a robust supply chain strategy for their India expansion. By meticulously coordinating operations, we ensured the seamless flow of goods, precise inventory management, and timely deliveries within the intricate medical industry landscape.

  • Optimized Warehousing and Regulatory Compliance

We undertook the challenge of optimizing our client’s warehousing practices. By meticulously analyzing and implementing strategic measures, we elevated their storage efficiency. This, in turn, facilitated streamlined inventory management and more efficient material movement. Moreover, we provided vital advisory services to ensure adherence to complex regulatory requirements, guaranteeing smooth operations and minimizing potential disruptions.

  • Tailored Expertise for Operational Excellence

We assembled a dedicated team of experts well-versed in navigating India’s operational intricacies. This team not only ensured flawless execution but also utilized their profound understanding of the medical sector to drive efficiency and effectiveness.

  • End-to-End Solutions for Market Entry Challenges

Our comprehensive approach encompassed solutions for obtaining crucial drug licenses, managing seamless imports through the Indian subsidiary, efficient storage solutions, and in-time delivery management. We further demonstrated our capability by offering an in-house solution for air-conditioning the client’s goods, coupled with diligent compliance oversight, encompassing timely submissions and renewals.

  • Conflict Resolution with the Distributor

We implemented a comprehensive approach to address the challenges with the troublesome distributor. We initiated an open and direct dialogue with the distributor to understand their concerns and perspectives. Through conflict resolution and negotiation, we sought win-win solutions that aligned with both parties’ interests. Simultaneously, we reviewed the existing contract and established clear performance metrics, ensuring accountability of the distributor. Furthermore, we developed a contingency strategy that involves exploring alternative distribution channels, thereby reducing dependence on a single distributor.

Delivered Value

Enhanced Efficiency – Achieved streamlined supply chain operations by centralizing the warehouse, optimizing processes for smoother material flow.

100% Regulatory Compliance – Assisted in acquiring necessary drug import licenses, ensuring ease of doing business and securing client’s foothold in the Indian market.

Strategic Market Entry – Facilitated the establishment of a centralized warehouse location for the client’s products which helped them overcome challenges related to obtaining temporary and confirmed drug import licenses.

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