/ India Market Entry Options
Manufacturer of Commercial and Industrial humidification and evaporative cooling products and systems
Case Summary: Condair
Challenge
- Existing presence in India through two distributors but now wishing to establish its own business in the country
Services Provided
- Advisory support to evaluate market entry options for Condair
Delivered Value
- Report evaluating five different market entry options: Manufacturing Joint Venture, Importer/Distributor Model, Umbrella Model (offered by M+V Altios), Opening of Own Subsidiary, and Contract Manufacturing
- An ideal market entry option was suggested basis the pros and cons, legal framework, setup complexity, and brand value creation
About the Client
The Condair Group, is the world’s leading manufacturer in the field of commercial, industrial air humidification and evaporative cooling with over 750 employees. The Group consists of sales and service organizations in 22 countries, production sites in Europe, North America and China, and has international sales partners in more than 50 locations.
Project Details
Condair was represented in India by two distributors, and they now wanted to evaluate various India market entry options in order to establish their presence in India during the long term.
M+V Altios shortlisted and evaluated various India Market Entry options to identify the best route to market for Condair.
Delivered Value
- We evaluated 5 options: Manufacturing Joint Venture, Importer/Distributor Model, Umbrella Model offered by M+V, Opening of own subsidiary followed by hiring the team, and Contract Manufacturing.
- We analysed pros and cons of each of the available options in terms of legal framework, complexity of set up, creation of brand value, and others followed by a final strategic recommendation of the most suitable entry option.
- M+V Altios was successful in recommending the most suitable entry option to the company, enabling it to establish and grow their presence in India.
We have completed over 8,000 projects worldwide & 1500 projects in India in nearly every business segment.
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