Guest author: Bhakti Shah | Manager |Ivoclar Vivadent Marketing (India) Private Limited

With over 5000 dental laboratories and 297 dental institutes, the Indian dental market is vast and it is predicted that India will be one of the largest single country markets for dental products and materials. The dental market is expected to have a growth rate of 20-30 %, with investment groups building multispecialty hospitals offering general dentistry and specialist treatments.

99% of the dental market in India is private. Most practices in India are Solo with multi-operations. Several large multinational players such as Apollo Group, Wockhardt and Fortis Healthcare are setting up a chain of dental clinics to tap into this rapidly growing dental market. Over 90% of the dentists work in and around major cities. As job opportunities in both the public and private sector are relatively less, most dentists set up their own private clinic. Every year approx. 12,000 to 15,000 new practices start in the country. Looking at India’s rapidly growing dental market many multinationals like KAVO G C, Ivoclar-Vivadent, Dentsply, 3M, Nobel Biocare, Mectron, Sirona, Aceton, Coltene, Voco, S S White, Septodont and others have set up offices in India.

Dental supplies account for the largest share of the overall dental market comprising consumables and implants, equipment, and services. The segment includes products used in dental procedures such as amalgams and alloys; prosthetic and aesthetic supplies, orthodontic supplies, endodontic supplies, dental implants and infection control products.

The Centers for Disease Control and Prevention (CDC) has estimated that 47.2% of the total population above the age of 65 years globally suffers from some kind of periodontal disease. Thus, with the rise in periodontal diseases globally, the dental implants and prosthetics market is also expected to grow in near future albeit the economic crisis took its toll on the dental supplies industry. The market experienced a sharp decline in sales in recent years, which was attributed primarily to a decline in patient traffic, as patients deferred or postponed treatment that further led to a fall in purchases of supplies by dentists and dental laboratories

Despite the rebounding in economy, dental supplies industry still awaits full recovery in volumes and is not expected to reach the pre-recession levels in immediate future. Demand for dental products and services is expected to grow in the long run driven by the growing awareness about oral healthcare, increase in the number of people opting for cosmetic treatment, and introduction of new products that reduce patient discomfort. The market continues to witness introduction of procedures and solutions that are making the process of dental surgery less invasive and less time consuming. Efforts are focused on the prevention of dental ailments, which is in turn driving demand for restorative and repair materials. New products are aimed at reducing patient discomfort, shorten healing time and provide improved functioning. Patients and dentists are increasingly adopting dental membrane materials, tissue regeneration and dental bone graft materials as highly advanced versions of these products are being developed

Rising edentulous population, increasing disposable income and growing awareness for dental care are some of key factors driving the growth of dental implants and prosthetics market. With the introduction of computer-aided design/computer-aided manufacturing (CAD/CAM,) technology has significantly reduced the dental treatment time. Therefore, the technological advancements in the field of dentistry are facilitating this trend.

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