Challenges
For five years, the company worked closely with an exclusive distributor in India, building the market together. Over time, however, cracks began to appear in the relationship. The distributor started selling outside India and increasingly pushed for unusual and commercially unjustified discounts. What was once a trusted partnership gradually became a risk to the business.
Recognizing this, headquarters decided it was time to part ways with the intermediary. Yet the decision was far from simple. The company had never managed distribution on its own and lacked the internal capabilities to handle local back-office and operational activities. Letting go of the distributor meant stepping into unfamiliar territory — one that required new structures, processes, and support to sustain the business in India.
Services Provided
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Enabled a smooth transition from an exclusive distributor to a direct distribution model
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Executed the transition through an existing group entity, ensuring speed, compliance, and business continuity
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Took full responsibility for managing the local subsidiary, including HR administration and sales team payroll
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Designed and implemented the end-to-end distribution framework
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Managed supply chain operations, ensuring operational stability
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Helped the client regain control of the Indian market and stay focused on growth with confidence
Delivered Value
With M+V Altios as a trusted partner managing the full supply chain, the client successfully regained control of its operations in India. Freed from operational complexities, the team was able to stay focused on what mattered most — building relationships and driving sales in the market.
