Challenges
Kaup, an independent manufacturer of forklift attachments headquartered in Aschaffenburg, Germany, is a well-established company with a turnover exceeding €83 million. As part of its global growth ambitions, Kaup identified the Indian subcontinent as a key market with strong long-term potential.
However, entering India required more than just sales intent. Kaup’s leadership recognized the need to build a solid business foundation before launching a profitable sales subsidiary. The challenge was not only to establish a legal entity, but also to put the right administrative, back-office, and operational structures in place—ensuring compliance, efficiency, and scalability from day one.
To turn this ambition into reality, Kaup sought a structured approach to setting up a subsidiary in India that would support sustainable growth while minimizing operational and regulatory risks.
Services Provided
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Full back-office management: Oversaw all administrative operations of Kaup’s India office
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HR administration: Managed recruitment, employee records, and payroll processing
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Compliance support: Ensured adherence to local labor laws, taxation, and regulatory requirements
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Operational efficiency: Handled day-to-day office functions to enable smooth business operations
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Focus on core business: Freed Kaup to concentrate on sales, market development, and strategic growth in India
Delivered Value
By outsourcing its back-office and operational functions to M+V Altios, Kaup was able to save both time and money, benefiting from the team’s economies of scale and deep expertise in the Indian market. Beyond operational efficiency, the transparent reporting and data-driven insights provided by M+V Altios enabled Kaup to identify and pursue the most optimal growth strategy for establishing a strong and sustainable presence in India.
