Challenges
Condair had an initial presence in India through two local distributors, which allowed the company to test the market and build early customer relationships. As the Indian market continued to evolve and show long-term potential, Condair recognized the need to reassess its approach. The company began evaluating different India market entry options to move beyond a purely distributor-led model and establish a more direct, stable, and scalable presence in the country, aligned with its long-term growth strategy.
Services Provided
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Shortlisted multiple India market entry options for Condair
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Evaluated each option based on strategic fit and long-term objectives
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Identified the most effective route to market for a sustainable presence in India
Delivered Value
Five different market entry options were evaluated, including a manufacturing joint venture, importer/distributor model, M+V Altios’ umbrella model, setting up a wholly owned subsidiary with a local team, and contract manufacturing. Each option was assessed for its legal framework, setup complexity, brand-building potential, and strategic implications. Based on this detailed analysis, a clear and practical recommendation was made, enabling the company to choose the most suitable entry route and successfully establish and grow its presence in India.
