Challenges
Profine aimed to expand into the Indian market with its UPVC window and door profiles. At the time, UPVC products were relatively uncommon in India, making it uncertain whether there would be sufficient demand. Recognizing this challenge, the company sought a cost-effective strategy to test the market and assess potential opportunities before committing to a significant investment.
Services Provided
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End-to-End Services
Comprehensive support covering the entire market entry and expansion journey, from initial planning to operational execution. -
Infrastructure Support
Assistance in setting up local infrastructure, including office facilities, legal setup, compliance, and operational readiness. -
Outsourcing Back Office Functions
Cost-efficient management of administrative tasks such as accounting, payroll, HR, and regulatory reporting, allowing the company to focus on core business activities. -
Staged Business Development
A phased approach to business growth, enabling gradual investment, risk mitigation, and market validation before scaling operations.
Delivered Value
Using the incubation program, Profine was able to assess market demand in India over several years with minimal risk. As UPVC products gradually gained acceptance in the Indian market, the business expanded significantly. This approach provided a cost-effective entry strategy while successfully validating the long-term market opportunity.
