Success Story

Monin India Distribution and Growth Strategy

Monin India Succes story
Monin India Succes story

France

Headquarter

$200mn+

Turnover

Syrups, liqueurs, purees, and concentrates for culinary uses.

Sector

Accelerate expansion in India

Challenge

Key Points

Interested in expanding succesfully in India?

What distinguishes Maier Vidorno Altios is its exceptional network and dedicated team. We are grateful to Maier Vidorno Altios for enabling Monin to rapidly expand in India through a greenfield investment project

Germain Araud

Managing Director - Monin India Pvt Ltd

When Monin India decided to strengthen its local presence, tensions arose with their existing importer. The relationship began to deteriorate, raising the alarming possibility of halted importsโ€”a direct threat to Moninโ€™s market position. Recognizing the urgency, the company needed to secure a reliable distribution channel quickly. This step was critical not just to maintain the flow of products but to ensure that their broader distribution and growth strategy in India remained on track.

  • Managed the importation of Moninโ€™s products.

  • Provided local distribution support, including:

Despite a conflict with their importer, Monin faced a critical challenge in maintaining operations in India. Maier Vidorno Altios stepped in to ensure continuity, helping Monin regain control over their sales strategy. By supporting a reliable distribution network and aligning with their growth objectives, the company was able to secure consistent and sustainable expansion in the Indian market. These efforts ultimately established Monin India as a major player, strengthening its presence and influence in the country.

Interview

Tips and Best Practices

  1. Diversify Distribution Channels
    Relying on a single importer can be risky. Establish multiple distribution options to safeguard business continuity.
  2. Proactive Conflict Management
    Address conflicts with importers or partners early to prevent business disruptions. Open communication and legal safeguards can help navigate such situations
  3. Local Market Expertise is Key
    Partnering with firms that understand local regulations, logistics, and market nuances ensures smoother operations and growth.
  4. Establish Direct Market Control
    Companies should work towards having more control over their sales strategy, pricing, and brand positioning rather than depending entirely on third-party importers.
  5. Logistics & Supply Chain Optimization
    Beyond resolving conflicts, focus on a sustainable growth strategy with scalable distribution models to strengthen market presence.

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