Challenges
Entering the Indian industrial sector appliances market posed a significant challenge due to the stronghold of existing competitors. The company recognized that to succeed, a standard approach would not suffice. They decided to focus on customization, tailoring industrial lubricants to meet the specific requirements of local clients.
Understanding the importance of partnerships, the company prioritized building relationships with major OEMs in the relevant business segments. Simultaneously, they worked on identifying and establishing connections with reputable distributors, ensuring that their products would reach the right customers efficiently.
Through a combination of tailored solutions, strategic alliances, and a robust distribution network, the company gradually began to carve a niche for itself, laying a strong foundation for sustainable growth in the competitive Indian market.
Services Provided
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Primary Market Research
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Conducted direct interactions with competitors, industry experts, and distributors.
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Utilized multiple channels including face-to-face meetings, telephonic calls, and virtual sessions.
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Purpose: To gather firsthand insights on market dynamics, competitor strategies, and distributor preferences, which helped Motul India make informed decisions.
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Secondary Market Research
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Analyzed existing information from media, government policies, market reports, and other relevant publications.
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Reviewed benchmarking studies provided by clients to compare industry practices and performance standards.
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Purpose: To understand broader market trends, growth drivers, market size, and regulatory environment, complementing the primary research findings.
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Delivered Value
Maier Vidorno Altios played a pivotal role in guiding Motul India through a critical market transition. The team delivered a comprehensive report that included detailed market research and in-depth profiling of competitors, providing Motul India with a clear picture of the competitive landscape.
Based on these insights, Maier Vidorno Altios recommended multiple strategic approaches to ensure a successful carve-out from the joint venture. These included focusing on specific products and industry segments, building strong distributor connections, and obtaining approvals from key OEMs. By combining thorough market understanding with actionable strategies, Motul India was equipped to navigate the transition effectively and strengthen its position in the Indian market.
