Success Story

Ammann’s India Market Entry Success

Ammann market entry Success story
Ammann market entry Success story

Switzerland

Headquarter

$800mn+

Turnover

Industrial equipments

Sector

How to navigate in India's complex market

Challenge

Key Points

India as a Strategic Growth Hub

India is closer (geographically and culturally) to many of our emerging markets than China, and if we succeed in India, we'll succeed in other developing countries.

Rolf Jenny

Director/Board Member, Ammann India Pvt Ltd.

Challenges

As a leading Swiss company, Ammann faced the challenge of entering the dynamic and complex Indian market. The team meticulously navigated the local business landscape, identifying and assessing potential partners who could align with the companyโ€™s high standards. By establishing a competitive and efficient local operation, Ammann ensured seamless integration into the market while maintaining Swiss quality and precision. At the same time, rigorous attention was given to complying with all local regulations and standards, enabling Ammann to build a strong, sustainable presence in India and lay the foundation for long-term growth.

Services Provided

  • Intensive Market Research โ€“ Conducted thorough research to understand market trends, customer preferences, and competitive landscape, ensuring informed strategic decisions.

  • Due Diligence of Potential Partners โ€“ Assessed and evaluated potential local partners for financial stability, reputation, and alignment with business objectives to ensure reliable collaborations.

  • Negotiation Support โ€“ Assisted in structuring and facilitating negotiations to secure favorable terms and build strong, mutually beneficial partnerships.

  • Ongoing Administrative Support โ€“ Provided continuous operational support, including compliance management, reporting, and coordination, to ensure smooth and efficient local operations.

Delivered value

Ammann India successfully identified the ideal partner to form a joint venture, enabling the establishment of a factory in India built to Western standards. Leveraging this strong local foundation, the company not only ensured high-quality production but also positioned India as a strategic hub for further international market expansion. This approach combined Swiss precision with local insights, creating a platform for sustainable growth and global outreach.

Interview

Tips and Best Practices

  • Adaptation to the local market: Develop a recruitment strategy aligned with the local culture and market dynamics, including salary expectations and specific employment practices (e.g., integrating the specificities of the German market in KELIOโ€™s case).
  • Valuing existing and new Human Resources: Integrate existing employees (such as those from a local partner) while recruiting new talent with skills and soft skills that align with the companyโ€™s values and the projectโ€™s objectives.
  • Strategic and administrative support: Rely on experts to handle legal, administrative, tax, and social aspects to ensure efficient recruitment, saving time while optimizing the quality of selected candidates and their integration.

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