Challenges
Wilo is planning to enter the water filter market with a clear focus on developing water purification solutions tailored specifically for the Indian market. The objective is to design products that address local water quality challenges and meet the needs of both domestic and residential users, as well as commercial buildings. By aligning global expertise with India-specific requirements, Wilo aims to offer reliable, efficient, and compliant water purification solutions that support safe and sustainable water usage across urban and commercial infrastructure.
Services Provided
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Conducted comprehensive market research, including secondary research, to gather insights on the Indian cleaning equipment industry.
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Analyzed suppliers, importers, distributors, and key target customer groups in the Indian market.
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Shortlisted suitable potential dealers for Kärcher in India based on market fit and capabilities.
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Identified and analyzed latent needs of end users to support informed market entry and dealer selection.
Delivered Value
Competitor analysis played a crucial role in helping the company position its products more effectively in the Indian market. By closely studying competing offerings, the company was able to refine its value proposition and clearly differentiate itself. At the same time, in-depth understanding of user needs, aspirations, and pain points—considered from both functional and aesthetic perspectives—provided valuable insights into product usability. This user-centric approach enabled the company to align its products more closely with market expectations and deliver solutions that resonated strongly with Indian customers.
