Maier+Vidorno

What is your Market Entry Strategy for India?

Client Speak
LI Ping HR Director / BHS Corrugated Machinery(Shanghai) Co.Ltd

Strong support in recruitment
M+V is very professional in India HR market. They were able to provide us with strong support in our recruitment. We are satisfied with their service.

Falk Tzchichholz Sales Manager Export / Kjellberg Vertrieb GmbH

Incubation solution
With the incubation solution from Maier + Vidorno , we successfully placed our products in the Indian market and established valuable product market presence, which we can now build on further with our subsidiary

Andreas Dauerbock Quality Assurance / Voestalpine Grobblech GmbH

BIS registration project
The BIS registration project went smooth and efficient. We are very satisfied with the way the documentation, communication and inspection on-site was handled from the Maier+ Vidorno Team. We are happy to recommend working with M+V in India – with the expert’s advice you will need.

Rajesh Nath Managing Director / VDMA India Services Pvt Ltd German Engineering Association

Competent Partner
India has great investment potential for foreign companies if you manage the highly complex business environment professionally. Our experience shows – Maier+Vidorno is a competent partner to efficiently set up and run business.

Bjoern Becker Export Sales / Jumo GmbH & Co KG

Market Presence and Profitability
The cooperation of JUMO and Maier+Vidorno is a success story in India since 2008. Our sales, market presence and profitability in India shows constant growth. M+V knows about the challenges foreign companies face while doing business in India – and provides hands-on solutions.

Rene Pluss CFO, Member of the Board / Regent Beleuchtungskorper AG

Business Diagnostic and Implement Improvement
Maier+Vidorno understands business challenges in the Indian business environment and provides solutions with the help of its experts. M+V has experience in running business diagnostics and implement improvement and expansion strategies in various industries in India.

    Maier+Vidorno India Consulting Baloons

    Klaus Friedrich Meier | Senior Project Manager | Maier+Vidorno

    To succeed in India, you need a clear market entry strategy for India and a business plan. The key factors of this entry strategy for India are good analysis and planning – with a lot of patience and commitment!

    But what is the right entry strategy for India? Start with market analysis!

    First and most vital you need rigorous and up-to-date market analysis. This determines how attractive the market is for your individual product and pinpoints evolving opportunities and threats. Topics should include: market size (current and future), market growth rate, market profitability, industry cost structure, distribution channels, market trends, key success factors and a thorough review of local competitors. When you have the market analysis you need to use it to develop a strong business plan – including budget planning at least 5 years. What’s in a good business plan? The answers to a lot of questions!

    Distribution questions How are you going to sell in India and distribute your products – India has 28 States & another 7 “territories”, and is almost the size of the European Union! This means that you probably need regional wholesalers who distribute to the large number of small, neighborhood retailers or dealers. Is your product made for the difficult logistics that you find in India? Do you use external help or your own agents? Do you need a distributor, who sells to retailers or do you need to sell directly to retailers? Who sells to end customers? What kind of support do these distributors or retailers need?

    Personnel questions How will you motivate distributors? Motivating owners and employees of independent distributors requires great effort. When calculating your market price for India keep in mind that duties, taxes etc. vary across the regions of India.

    Location questions Where are the market leaders and trendsetters in India? And where to start? Delhi, Bangalore, Mumbai and Chennai are entry points for many products, but do you start everywhere at once, or in one or two of them?

    Sales strategy questions Planning sales activities (strategy): methods of reaching clients, competitive differences and resources available; long-term sales-goals, quantity of sales personnel per identified location? Also articulate day-to-day selling tactics: prospecting, sales process, and follow-up. To gain a competitive advantage, look at both sides of the equation: tactics and strategy

    Product modification questions A market like India will ask for product modifications to sell to the Indian needs . While doing this always keep an eye on your final price. It might be worthwhile developing your own manufacturing in India, so prices can adapt. When it comes to market entry India, the questions might be largely the same as in other markets, but the answers demand a creative approach and profound knowledge of the market!

    As with all markets, there are many potential adaptations: size, packaging preferences, quality, appearance, where and how purchased, end-user utility, cultural habits, translation of slogans, taste, ingredients subject to import controls, regulations governing recycling of packaging materials, prohibited ingredients, colours and shapes.

    In the last 20 years, Maier+Vidorno  has supported international companies to expand and enter into Indian market.  Feel free to Maier+Vidorno!