Neha Tayal | Lead Consultant | Maier+Vidorno

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April 2019

Finding the right partners in a new market may seem to be a big challenge. However, partnering with a local expert is essential as they will be able to advise you on everything based on their native market intelligence, thereby reducing risk and saving you a lot of time, effort and money. This is where commercial diplomacy comes into the picture.

Why it’s important to get your distributor strategy right in India?

Companies today need the expertise of diplomats to access key business & political figures within the target nations. Leveraging on this advantage enables businesses to overcome barriers to market entry. One of the most important export promotion tools that governments have is trade delegations. Delegations are of immense help, as networking events result in increased foreign direct investment; in identifying export opportunities and in finding prospective trade partners that help expand to new markets. It plays a vital role in the globalization of businesses. Therefore, being on the right industry delegation can immensely help a business, to overcome those initial barriers and pave the way for cost-effective and risk-free market entry.

Being the fifth largest economy with a $3 trillion size and a growing middle class of over 300 million, India has been a market of great interest to companies globally. The European Union is India’s largest trading partner, accounting for €92 billion worth of trade in goods in 2018. Therefore, every year numerous trade delegations are sent to India, to explore opportunities for trade and investments.

A recent success story is that of the Chamber of Commerce and Industry Slovenia (CCIS) and SPIRIT Slovenia.

Chamber of Commerce and Industry of Slovenia (CCIS) and SPIRIT Slovenia a public agency, had plans to organize a logistic & transportation delegation from the Republic of Slovenia, to India. The key objectives were to present the Slovenia port of Koper as an ideal entry point for the supply chain to the Central and Eastern European markets and to explore opportunities to strengthen and broaden the economic ties by increasing the contribution of Indo-Slovenian business in the logistics industry. They wanted to explore the Indian market for potential tie-ups with logistic & transport players who had vested interests in European markets.

To fulfill their partner search and event management requirements they needed experts with extensive experience of organizing such high-level events, had industry contacts and a deep understanding of the sector. After a thorough search, they approached Maier+VidornoΒ  to organize the events, identify and arrange for B2B meetings with potential partner companies.

With years of partner search experience, in-depth knowledge of supply chain business and event management expertise behind, Maier+Vidorno’s dedicated team of representatives successfully organized two business conferences. The events took place at The St. Regis, Mumbai from 8th to 9th April 2019 and at The Hilton, Chennai on 10th April 2019. The highlight of the event was on how competitive & comprehensive the supply chain can be, with substantial cost and time savings, when re-directing cargo from India to Slovenian port of Koper, instead of the North-European ports.

The events included presentations by H. E. Mr. JoΕΎef DROFENIK, Ambassador, Embassy of India; Mr. Rok Svetek, President CCIS – Transport Association and CEO of Adria Kombi d.o.o.

The Leader of the Delegation; Mr. Robert SEVER, Director, CCIS-Transport Association Port of Koper as a Gateway for Central and Eastern Europe; Mr. Mitja DUJC, Sales & Marketing Director, Port of Koper Development of Logistics Services and Infrastructure in Slovenia; Mr. Rok KOBAL, CEO & Owner, Europacific Logistika d.o.o.

The events were a complete success!

The conferences were attended by more than 150 senior management people from Indian and Slovenian marine logistics & transportation companies.Β  Over 120 carefully selected, pre-scheduled formal meetings and around 60 informal B2B meetings were organized between the two sides. Discussions included subjects like the geographic advantage, infrastructure, facilities, connectivity, laws, warehousing, and supply chain. The delegation had a unique opportunity to meet with a target number of business partners, most of whom, were interested in business collaborations.

In the last 19 years, over 1500 international businesses have chosen Maier+VidornoΒ  as a trusted partner to advise and handhold them in their Indian business endeavors.

Client Speak

Maier+Vidorno’s team was an ideal and true partner, combining solid expertise with an effective project management approach. Furthermore, they had practical knowledge of properly addressing differences in business culture and etiquette. Thanks to the dedicated and result oriented team which made the Slovenian transport delegations India visit, a success. We strongly believe in the potential of our future business collaboration and shall keep in touch for further developments of this project.”- Ms. NataΕ‘a Turk – Area Manager, Chamber of Commerce and Industry of Slovenia

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