Statistics, news & updates: everything you need to know about the Entertainment Industry in India


  • Summary
  • COVID-19 Impact
  • Industry Clusters
  • Growth Drivers
  • Key Players
  • Market Stats


  • Amusement Parks & Equipment
  • Leisure Products
  • Musical instruments
  • Recreational goods & bicycles, Also
  • Toys, games & hobby Goods’


To begin with, initially, the media and entertainment industry in India consists of many different segments under its folds such as televisionprint, and films. Not only this but it also includes smaller segments like radiomusicout-of-home advertisinganimationgaming and visual effects (VFX), and internet advertising. Moreover, the entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. Additionally, the Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia after China. However, at present, advertising revenue accounts for around 0.38 percent of India’s gross domestic product. Not only this by 2021, the Indian media and entertainment industry to reach $31.33B USD. Alternatively, the Government of India has taken various initiatives to give boost to this industry.

Covid-19 Impact

  • Initially, the Events and Entertainment Management Association has sent out an SOS signal to the government seeking urgent intervention. As a matter of fact, this industry that employs 60 million people has come to a standstill following the national lockdown.
  • Consequently, the pandemic has led to cancellations of conferences, both public and private, national/international meetings, incentives, conferencing, exhibitions (MICE) events. Therefore, choking the lifeline of the industry.
  • Moreover, the biggest impact will be on advertising revenue for the TV industry. Furthermore, the TV industry is likely to see a 70-80% pullback given that broadcasters will have no new content to show beyond the end of March and will subsist on re-runs.
  • Subsequently, shares of multiplex operators on Monday fell sharply by up to 19 percent after various states announced the closure of cinema halls till March 31 in view of the Covid-19 outbreak.
  • Alternatively, PVR tumbled 18.85 percent to its 52-week low of ₹1,045.85, and INOX Leisure plunged 14.77 percent to hit its day’s low of ₹270 on the BSE.
  • Lastly, the impact of Covid-19 has adversely affected the industry with 16% decrease in the revenue.

Growth Drivers

  • In the first place, Media and Entertainment Industry is set to expand at a CAGR of 13.5 percent over 2019-24.
  • On one hand, the Indian media, and entertainment industry is expected to reach around Rs 3.07 lakh core (US$ 43.93 billion) by 2024.
  • Whereas on the other hand, Television and AGV segments are expected to lead industry growth. Alternatively, this will offer immense growth opportunities in digital technologies as well.
  • Moreover, the government of India has increased the FDI limit from 74 percent to 100 percent.
  • Accordingly, from April 2000 to September 2019, FDI inflows in the information and broadcasting sector (including print media) reached US$ 8.58 billion.
  • Subsequently, higher penetration and a rapidly growing young population coupled with increased usage of 3G, 4G, and portable devices are consequently driving demand.

Key Players in India


  • PVR
  • Dainik Bhaskar Corp
  • Eros International Media Ltd
  • Den Networks
  • Inox
  • TV 18
  • Zee Entertainment Enterprises Ltd.
  • HT Media, & also
  • M2K


  • Walt Disney (DIS)
  • AT & T (ATT)
  • Comcast Corp (CMCSA)
  • Charter Communications (CHTR)
  • Twenty – Fire Century Fox Inc.
  • CBS Corporation
  • Thomson Reuters (TRI), and
  • DISH Network Corporation (DISH)

Map – Industry Clusters


Market Stats

  • As a matter of fact, the Indian media and entertainment industry is expected to reach around Rs 307,000 core crore (US$ 43.93 billion) by 2024.
  • Alternatively, in FY19, major segments were television, print, and films with market sizes of US$ 10.22 billion, US$ 4.76 billion, and US$ 2.62 billion, respectively. Not only this but they are projected to reach US$ 14.67 billion, US$ 4.76 billion, and US$ 3.26 billion, respectively in FY22.
  • Moreover, the Indian television market has an opportunity of catering to 100 million homes as 197 million homes out of the total 298 million have TV sets as of 2018.
  • Last but not the least, Digital media & entertainment (M&E) platforms in India grew 13.3 percent in FY19 to reach US$ 23.34 billion. That being the case, contributing the most to the growth of the M&E sector in the country.
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