To begin with, initially, the media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. Not only this but it also includes smaller segments like radio, music, out-of-home advertising, animation, gaming and visual effects (VFX), and internet advertising. Moreover, the entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. Additionally, the Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia after China. However, at present, advertising revenue accounts for around 0.38 percent of India’s gross domestic product. Not only this by 2021, the Indian media and entertainment industry to reach $31.33B USD. Alternatively, the Government of India has taken various initiatives to give boost to this industry.