Statistics, news & updates: everything you need to know about the Entertainment Industry in India


  • Summary
  • COVID-19 Impact
  • Industry Clusters
  • Growth Drivers
  • Key Players
  • Market Stats


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To begin with, initially, the media and entertainment industry in India consists of many different segments under its folds such as televisionprint, and films. Not only this but it also includes smaller segments like radiomusicout-of-home advertisinganimationgaming and visual effects (VFX), and internet advertising. Moreover, the entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. Additionally, the Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia after China. However, at present, advertising revenue accounts for around 0.38 percent of India’s gross domestic product. Not only this by 2021, the Indian media and entertainment industry to reach $31.33B USD. Alternatively, the Government of India has taken various initiatives to give boost to this industry.

Covid Impact

The outbreak of coronavirus is significantly impacting industries across India, with the music and entertainment industry being no exception. With the implementation of lockdowns across all states as a way of containing the spread of the virus, public gatherings have been prohibited and theatres, cinemas, music festivals, shows, and concerts have been closed or canceled indefinitely.

Megacities showed a 22 percent hike in viewership, led by a 28 percent growth in Mumbai, followed by a 22 percent growth in Delhi.  In the latest BARC data–the viewership of news channels in India grew by 57%, and the advertising on news grew by 21% to about 10 million seconds of free commercial time (FCT). Advertising on kids’ genre went 27% up while Hindi Movies genre and Hindi GEC witnessed a jump of 8% each, in FCT.

Therefore, the pandemic has created a shift of viewership from movie theaters towards OTT platforms, this is expected to grow and even stay after the lockdown is lifted.

Growth Drivers

  • In the first place, Media and Entertainment Industry is set to expand at a CAGR of 13.5 percent over 2019-24.
  • On one hand, the Indian media, and entertainment industry is expected to reach around Rs 3.07 lakh core (US$ 43.93 billion) by 2024.
  • Whereas on the other hand, Television and AGV segments are expected to lead industry growth. Alternatively, this will offer immense growth opportunities in digital technologies as well.
  • Moreover, the government of India has increased the FDI limit from 74 percent to 100 percent.
  • Accordingly, from April 2000 to September 2019, FDI inflows in the information and broadcasting sector (including print media) reached US$ 8.58 billion.
  • Subsequently, higher penetration and a rapidly growing young population coupled with increased usage of 3G, 4G, and portable devices are consequently driving demand.

Key Players in India


  • PVR
  • Dainik Bhaskar Corp
  • Eros International Media Ltd
  • Den Networks
  • Inox
  • TV 18
  • Zee Entertainment Enterprises Ltd.
  • HT Media, & also
  • M2K


  • Walt Disney (DIS)
  • AT & T (ATT)
  • Comcast Corp (CMCSA)
  • Charter Communications (CHTR)
  • Twenty – Fire Century Fox Inc.
  • CBS Corporation
  • Thomson Reuters (TRI), and
  • DISH Network Corporation (DISH)

Map – Industry Clusters


Market Stats

  • As a matter of fact, the Indian media and entertainment industry is expected to reach around Rs 307,000 core crore (US$ 43.93 billion) by 2024.
  • Alternatively, in FY19, major segments were television, print, and films with market sizes of US$ 10.22 billion, US$ 4.76 billion, and US$ 2.62 billion, respectively. Not only this but they are projected to reach US$ 14.67 billion, US$ 4.76 billion, and US$ 3.26 billion, respectively in FY22.
  • Moreover, the Indian television market has an opportunity of catering to 100 million homes as 197 million homes out of the total 298 million have TV sets as of 2018.
  • Last but not the least, Digital media & entertainment (M&E) platforms in India grew 13.3 percent in FY19 to reach US$ 23.34 billion. That being the case, contributing the most to the growth of the M&E sector in the country.
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