Statistics, news & updates: everything you need to know about the Entertainment Industry in India


  • Summary
  • COVID-19 Impact
  • Industry Clusters
  • Growth Drivers
  • Key Players
  • Market Stats


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The media and entertainment industry in India consists of many different segments under its folds such as televisionprint, and films. It also includes smaller segments like radiomusicout-of-home advertisinganimationgaming and visual effects (VFX) and internet advertising. The entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. At present, advertising revenue accounts for around 0.38 per cent of India’s gross domestic product. By 2021, Indian media and entertainment industry to reach $31.33B USD.

Covid-19 Impact

  • The Events and Entertainment Management Association has sent out an SOS signal to the government seeking urgent intervention as the industry that employs 60 million people has come to a standstill following the national lockdown.
  • The pandemic has led to cancellations of conferences, both public and private, national/international meetings, incentives, conferencing, exhibitions (MICE) events, choking the lifeline of the industry.
  • The biggest impact will be on advertising revenue for the TV industry that is likely to see a 70-80% pullback given that broadcasters will have no new content to show beyond the end of March and will subsist on re-runs.
  • Shares of multiplex operators on Monday fell sharply by up to 19 per cent after various states announced closure of cinema halls till March 31 in view of Covid-19 outbreak.
  • PVR tumbled 18.85 per cent to its 52-week low of ₹1,045.85, and INOX Leisure plunged 14.77 per cent to hit its day’s low of ₹270 on the BSE.

Growth Drivers

  • Media and entertainment Industry is set to expand at a CAGR of 13.5 per cent over 2019-24.
  • The Indian media and entertainment industry is expected to reach around Rs 3.07 lakh core (US$ 43.93 billion) by 2024.
  • Television and AGV segments are expected to lead industry growth and offer immense growth opportunities in digital technologies as well.
  • The government of India has increased the FDI limit from 74 per cent to 100 per cent.
  • From April 2000 to September 2019, FDI inflows in information and broadcasting sector (including print media) reached US$ 8.58 billion.
  • Higher penetration and a rapidly growing young population coupled with increased usage of 3G, 4G and portable devices is driving demand.

Key Players in India


  • PVR
  • Dainik Bhaskar Corp
  • Eros International Media Ltd
  • Den Networks
  • Inox
  • TV 18
  • Zee Entertainment Enterprises Ltd.
  • HT Media
  • M2K


  • Walt Disney (DIS)
  • AT & T (ATT)
  • Comcast Corp (CMCSA)
  • Charter Communications (CHTR)
  • Twenty – Fire Century Fox Inc.
  • CBS Corporation
  • Thomson Reuters (TRI)
  • DISH Network Corporation (DISH)

Map – Industry Clusters


Market Stats

  • The Indian media and entertainment industry is expected to reach around Rs 307,000 core crore (US$ 43.93 billion) by 2024.
  • In FY19, major segments were television, print and films with market size of US$ 10.22 billion, US$ 4.76 billion and US$ 2.62 billion, respectively. They are projected to reach US$ 14.67 billion, US$ 4.76 billion and US$ 3.26 billion, respectively in FY22.
  • Indian television market has an opportunity of catering to 100 million homes as 197 million homes out of the total 298 million have TV sets as of 2018.
  • Digital media & entertainment (M&E) platforms in India grew 13.3 per cent in FY19 to reach US$ 23.34 billion, contributing the most to the growth of the M&E sector in the country.
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