The media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. It also includes smaller segments like radio, music, out-of-home advertising, animation, gaming and visual effects (VFX) and internet advertising. The entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. The Indian advertising industry is projected to be the second fastest growing advertising market in Asia after China. At present, advertising revenue accounts for around 0.38 per cent of India’s gross domestic product. By 2021, Indian media and entertainment industry to reach $31.33B USD.