The durables market of Consumer industry in India is broadly segregated into urban and rural markets and is attracting marketers from across the world. In fact, the maximum consumer spending is likely to occur in food, housing, consumer durables, transport and communication sectors. Additionally, the Fast-moving consumer goods (FMCG) sector is the 4th largest sector of the Indian economy. Besides, Consumer electronics exports from India reached Rs 3,154.06 crore. Growing awareness, easier access, and changing lifestyles are the key growth drivers for the consumer market.