CONSUMER INDUSTRY OVERVIEW-2020

Statistics, news & updates: everything you need to know about the Consumer Industry in India

Snapshot

  • Summary
  • COVID-19 Impact
  • Industry Clusters
  • Growth Drivers
  • Key Players
  • Market Stats
INDUSTRIAL EQUIPMENT SECTOR

Sub-Industries

  • Apparel & luxury goods
  • Consumer electronics
  • FMCG
  • Household & Personal care
  • Household durables

Summary

Indian consumer durables market is broadly segregated into urban and rural markets and is attracting marketers from across the world. The maximum consumer spending is likely to occur in food, housing, consumer durables, and transport and communication sectors. The Fast-moving consumer goods (FMCG) sector is the 4th largest sector of the Indian economy. Consumer electronics exports from India reached Rs 3,154.06 crore. Growing awareness, easier access, and changing lifestyles have been the key growth drivers for the consumer market.

Covid-19 Impact

Due to the current lockdown and dampened consumer sentiments, the industry has seen a drop of up to 55 per cent in sales. Overall, the industry will lose out 25%-30% business for the whole year. India imports almost half of its completely built units of consumer durables from China. In addition, India also imports a bulk of its consumer durables components from China.

The statistics below are taken from Industry data available pre-Corona virus impact.

Growth Drivers

  • Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy
  • Semi-urban and rural segments are growing at a rapid pace. FMCG urban segment witnessed growth rate of 8 per cent whereas rural segment grew at 5 per cent in quarter ended in September 2019.
  • The Government of India has allowed 100 per cent Foreign Direct Investment (FDI) under the automatic route in Electronics Systems Design & Manufacturing sector
  • Increasing electrification of rural areas and wide usability of online sales would also aid growth in demand.
  • The sector has a huge untapped market for appliances like air conditioners (AC), washing machine, refrigerators.

Key Players in India

National

  • Emami, Itc, Dabur, Bluestar, Havells, Bajaj, Bata India, V Mart, Reliance fresh, Future retail, Patanjali, Spencers, Big Bazaar, Dmart, Lifestyle.

International

  • Xiaomi, Bosch, Haier, LG, Samsung, Philips, Walmart, Amazon

Map – Industry Clusters

cosumer-industry-map

Market Stats

  • The growth rate of consumer durables industry across India was estimated to be 15% from the fiscal year 2015 to 2020, up from about 9% from the fiscal year 2010 to the fiscal year 2015.
  • The forecasted growth rate of the consumer durables industry in India between financial years 2017 and 2022, by the appliance. During this period, the air coolers market in India was forecasted to grow by around 18%.
  • The rural FMCG market in India is expected to grow to US$ 220 billion by 2025 from US$ 23.6 billion in FY18.
  • The online FMCG market is forecasted to reach US$ 45 billion in 2020 from US$ 20 billion in 2017.
  • The Indian electronics market is expected to grow at 41 per cent CAGR between 2017-20 to reach US$ 400 billion.
  • The television industry in India is projected to reach Rs 955 billion (US$ 13.66 billion) in CY2021.
  • India is expected to have 829 million smartphone users by 2022.
  • Indian appliance and consumer electronics (ACE) market are expected to increase at a 9 per cent CAGR to reach Rs 3.15 trillion (US$ 48.37 billion) in 2022.
  • Indian Food and Retail market are envisioned to touch $ 828.92 billion in 2020.
  • Consumer packaged goods sector may grow at up to 10% in FY 2020.
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