The Indo-German knowledge sharing platform highlighted opportunities and risks of the Indian market at the 7th India Day.

Raveesh Kumar, Consul General of India, welcomed approximately 150 guests to the 7th India Day on 28th June at the Koelnmesse, Cologne. In presentations and panel discussions India experts from diverse areas, such as economy, politics and science picked up country-specific characteristics from different perspectives. The annual Indo-German event was organized by Deutsche Bank, Luther Rechtsanwaltsgesellschaft, Maier+Vidorno and Koelnmesse.

Conclusion of the day: India still has a lot of potential. German companies shouldn’t be discouraged of challenges, such as complex market structures or excessive bureaucracy when entering the market. The entrance into this growing market is worthwhile but only with appropriate market knowledge, preparation and patience.

In a keynote speech, Hannah Levinger, Deutsche Bank Research, analyzed the growth opportunities for a country in a state of “upheaval”, taking India as an example, and presented which barriers need to be overcome here. Further key speakers were Dr. Jan Henning Moeller (Global Human Resources Development Manager of RLE International Group), Thomas Hegenberg (MD, Giesecke and Devrient India Pvt. Ltd.), and Frauke Schmitz-Bauerdick (GTAI – Germany Trade and Invest). Dr. Jan Henning Moeller and Thomas Hegenberg gave insights about their business models and their success strategies on the sub-continent. Frauke Schmitz-Bauerdick shared an overview about regional differences in the country as well as the various market potentials for German companies.

Social challenges in the intercultural exchange were examined and illustrated based upon different business cases in a panel discussion by Sujata Banerjee (Owner of Management Across Cultures). Sujata Banerjee summarized “the India Day is an ideal platform for reviews and exchange of experiences”. For concluding the India Day, Schlemmer Group, represented by Dieter Brenner (VP, Business Unit Automotive, Schlemmer Group) and Katrin Tröger (General Counsel, Schlemmer Group), gave a detailed insight into their market expansion through Mergers & Acquisitions and challenges of M&A in India.

Besides presentations, podium discussions with India experts – amongst them representatives of Ascendas-Singbridge Pte Ltd., Hans Turck GmbH&Co. KG, EMUGE-Werk Richard Glimpel GmbH&Co.KG and Aluplast GmbH – were part of the India day.

Furthermore, the participants used the chance to discuss strategic thoughts and current questions of day-to-day operations with speakers and organizers in individual conversations as well as at the Get-Together after the event, which successfully completed the event.