Although the growth of the Indian Print Market slowed down since the global financial crisis, total print revenues in India will continue to grow at 6.8 % through 2017. The two areas of the Indian Print Market projected to grow the most in India are Packaging Printing and Publishing Printing. Package Printing will grow more rapidly at 7.8 % through 2017. The market size of the Package Printing Sector will increase from $ 10.2 billion in 2014 to $ 12.7 billion in 2017, and will make up 43 % of total print product sales in 2017.
The growth of these two industries particularly is attributed to two main reasons, firstly, by increasing demand for non-commodity consumer goods for Package Printing and secondly, by the growing spread of education for Publishing Printing.
Indian Printing Industry has undergone many revolutionary changes in the past 15 years. India in the year 1990 initiated a process of reforms which aimed at shedding protectionism and embracing liberalization of the economy. Privatization was emerged with the aim of integrating the Indian economy with the world economy. This drastic change in the country’s economy opened the doors for the Indian Print Market to modernize, by investing in the latest of technology and machinery. For the last 15 years the average compound annual growth rate has been higher than 12 %. Post 1990 the trend was to acquire the latest and the best equipment and machines.
In fact, emergence of computers has complemented the printing business and has played a significant role in increasing its status as a clean profession. The so-called hubs for the Indian Printing Market are a set of industry players who are growing systematically and regularly. They are usually the proprietors who carry their own business and who specifically do not belong to any specific region of India but are scattered all over the country. The Printing Business in the private sector is also quite large, but generally majority of them are very small in operation and are carried out on proprietor basis. These are even confined to producing titles in Indian regional languages and catering the needs of the local markets in the cities. Very few, about 10 % of the Printing concerns in India are reasonably large producing more than 50 titles annually and are equipped with proper infrastructures and basic amenities, such as printing presses and distribution networks.
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