Maier and Vidorno

Entertainment Industry Sector Overview in India | Maier+Vidorno

Home/Industry Expertise/Entertainment Industry Sector Overview in India | Maier+Vidorno

ENTERTAINMENT INDUSTRY IN INDIA OVERVIEW-2020

Statistics, news & updates: everything you need to know about the Entertainment Industry in India

 

Summary

To begin with, initially, the media and entertainment industry in India consists of many different segments under its folds such as television, print, and films. Not only this but it also includes smaller segments like radio, music, out-of-home advertising, animation, gaming and visual effects (VFX), and internet advertising. Moreover, the entertainment industry in India has registered explosive growth in the last two decades making it one of the fastest-growing industries in India. Additionally, the Indian advertising industry is projected to be the second-fastest-growing advertising market in Asia after China. However, at present, advertising revenue accounts for around 0.38 percent of India’s gross domestic product. Not only this by 2021, the Indian media and entertainment industry to reach $31.33B USD. Alternatively, the Government of India has taken various initiatives to give boost to this industry.
Covid Impact
The outbreak of coronavirus is significantly impacting industries across India, with the music and entertainment industry being no exception. With the implementation of lockdowns across all states as a way of containing the spread of the virus, public gatherings have been prohibited and theatres, cinemas, music festivals, shows, and concerts have been closed or canceled indefinitely. Megacities showed a 22 percent hike in viewership, led by a 28 percent growth in Mumbai, followed by a 22 percent growth in Delhi. In the latest BARC data–the viewership of news channels in India grew by 57%, and the advertising on news grew by 21% to about 10 million seconds of free commercial time (FCT). Advertising on kids’ genre went 27% up while Hindi Movies genre and Hindi GEC witnessed a jump of 8% each, in FCT. Therefore, the pandemic has created a shift of viewership from movie theaters towards OTT platforms, this is expected to grow and even stay after the lockdown is lifted.
How we can help you

Contact Us For More Case Studies




    Case studies of Specific IndustrySpecific query about industry or M+V services

    I have read the privacy policy and my data can be used for registration and communication.

    Yes, I agree

    Clients Speak

    LI Ping HR Director /BHS Corrugated Machinery(Shanghai) Co.Ltd

    Strong support in recruitment
    M+V is very professional in India HR market. They were able to provide us with strong support in our recruitment. We are satisfied with their service.

    Falk Tzchichholz Sales Manager Export /Kjellberg Vertrieb GmbH

    Incubation solution
    With the incubation solution from Maier + Vidorno , we successfully placed our products in the Indian market and established valuable product market presence, which we can now build on further with our subsidiary

    Andreas Dauerbock Quality Assurance /Voestalpine Grobblech GmbH

    BIS registration project
    The BIS registration project went smooth and efficient. We are very satisfied with the way the documentation, communication and inspection on-site was handled from the Maier+ Vidorno Team. We are happy to recommend working with M+V in India - with the expert's advice you will need.

    Rajesh Nath Managing Director /VDMA India Services Pvt Ltd German Engineering Association

    Competent Partner
    India has great investment potential for foreign companies if you manage the highly complex business environment professionally. Our experience shows - Maier+Vidorno is a competent partner to efficiently set up and run business.

    Bjoern Becker Export Sales /Jumo GmbH & Co KG

    Market Presence and Profitability
    The cooperation of JUMO and Maier+Vidorno is a success story in India since 2008. Our sales, market presence and profitability in India shows constant growth. M+V knows about the challenges foreign companies face while doing business in India - and provides hands-on solutions.

    Rene Pluss CFO, Member of the Board /Regent Beleuchtungskorper AG

    Business Diagnostic and Implement Improvement
    Maier+Vidorno understands business challenges in the Indian business environment and provides solutions with the help of its experts. M+V has experience in running business diagnostics and implement improvement and expansion strategies in various industries in India.