Pricing your products is essential in every country – and it becomes complex with international product pricing. What makes a difference in any business is the right rate of your product. Many Sales Managers, price the products they sell ‘incorrectly’, because they don’t understand how prices are registered as gross profit in accounting systems. India is such a price-sensitive market that there, a lot of Sales Managers sell their company’s products below a workable margin. The company can become unsustainable even though they have high sales.