Maier and Vidorno

Client Speak
LI Ping HR Director / BHS Corrugated Machinery(Shanghai) Co.Ltd

Strong support in recruitment
M+V is very professional in India HR market. They were able to provide us with strong support in our recruitment. We are satisfied with their service.

Falk Tzchichholz Sales Manager Export / Kjellberg Vertrieb GmbH

Incubation solution
With the incubation solution from Maier + Vidorno , we successfully placed our products in the Indian market and established valuable product market presence, which we can now build on further with our subsidiary

Andreas Dauerbock Quality Assurance / Voestalpine Grobblech GmbH

BIS registration project
The BIS registration project went smooth and efficient. We are very satisfied with the way the documentation, communication and inspection on-site was handled from the Maier+ Vidorno Team. We are happy to recommend working with M+V in India – with the expert’s advice you will need.

Rajesh Nath Managing Director / VDMA India Services Pvt Ltd German Engineering Association

Competent Partner
India has great investment potential for foreign companies if you manage the highly complex business environment professionally. Our experience shows – Maier+Vidorno is a competent partner to efficiently set up and run business.

Bjoern Becker Export Sales / Jumo GmbH & Co KG

Market Presence and Profitability
The cooperation of JUMO and Maier+Vidorno is a success story in India since 2008. Our sales, market presence and profitability in India shows constant growth. M+V knows about the challenges foreign companies face while doing business in India – and provides hands-on solutions.

Rene Pluss CFO, Member of the Board / Regent Beleuchtungskorper AG

Business Diagnostic and Implement Improvement
Maier+Vidorno understands business challenges in the Indian business environment and provides solutions with the help of its experts. M+V has experience in running business diagnostics and implement improvement and expansion strategies in various industries in India.

    buying power in India

    What percentage of population have the buying power in India (income consumption capacity) to realistically be considered serious prospects for b2c products/services?

    Updated in March 2019

    Buying power in India really depends on your industry and products and how much of India’s massive population is really in your market but there are a number of factors.

    It is true that the vast majority of nearly 1.4 billion citizens are either too young or too poor and do not have the buying power in India to afford high-end-foreign-made consumer products. It is also true that India’s middle-class is expanding rapidly and increasingly aspires to better products – and that “foreign” products are often perceived to be better quality.  Below is a graphic description of the market we use a lot:

    The premium market is non-existent in some markets, but in others there is a sizeable consumer base.  However these consumers will probably be located in key hubs like Delhi and Mumbai and Bangalore and it can be difficult servicing them all with a single strategy. The rapid growth in the e-commerce in India has given these companies increasing access to these consumers, but there are still restrictions on foreign companies selling directly online to Indian consumers.

    The middle-market is the one growing fastest, however consumers in this market still have far lower buying power in India than their counter parts in other countries. If you do have products that can be profitably priced for this market you are in a great position to make the most of this continually expanding market segment, but many foreign made and designed for price points that just don’t make sense to this market segment. What this means is that you may need to adapt or develop products specifically for this market or keep it out of your calculations.

    Whatever you are selling in India you need to understand your Indian consumer and market potential.  M+V’s Market Research team can help you here.