Worldwide, the demand for Water Treatment Additives is expected to grow by 11.6 % annually to $16.3 billion in 2019. Therefore, developing markets, such as India hold the greatest potential due to rising incomes, coupled with increasing concerns about poor water quality, and expanding consumer awareness about the types of Water Treatment Systems available. These aspects will all propel demand growth.

What are the fields to invest?

Water Treatment is the process of removing existing contaminants from water so that it becomes fit for its desired end use, such as for drinking, industry or medicinal purposes. Usage of Water Treatment Additives is necessary to achieve an optimised process. A wide range of applications in the Pulp and Paper Industry, Power Industry, Oil and Gas Industry, Food and Beverage Industry, Water Industry, Wastewater Industry, Electronics, Chemicals and others is available.

Key drivers for demand are in general the demand for clean water, rapid industrialisation, Government policies and increasing population. In developing countries especially the water quality is typically poor, supplies are stressed, and public treatment infrastructure is insufficient where available. Therefore, some additional step is needed to remove biological contaminants, sediment, or harmful chemicals. The traditional methods for obtaining clean water are boiling drinking water and purchasing water in bottles, jugs, or other large containers. These methods are more costly than water treatment equipment over the long term, but have low up-front costs, so their use has persisted in poorer areas. However, more consumers are adopting supplemental water treatment systems as incomes rise and low-cost entry level water treatment systems are introduced.

The Indian Water Sector is expected to require investment of around $ 130 billion between 2011 and 2030. The biggest consumer of water, however, is neither the Domestic nor the Industrial Sector, but Agriculture, taking up about eight times as much water as the other two put together. But domestic and industrial requirements are increasing at a much more rapid pace than that of Agriculture and are expected to double, while Agriculture’s will rise only 11 %. This led to a surge in Wastewater Treatment in India. Though the metros are waking up to the challenges of Wastewater Management, smaller cities still lag behind. The Planning Commission, in its 12th Five Year Plan, for the period ending in 2017, has said that an investment of $26.5 billion is required to provide safe water to all Indians. The country will need consulting and engineering services support in water technology, including desalination and treatment of wastewater.

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